#Plant power fast food full#

Plant Power’s co-founder and CEO Jeffrey Harris stated, “We never started this business with the goal of having 50 or even 100 locations. But when I began to spend time with the Plant Power founders and realized just how serious they were about their purpose, I was, frankly, inspired in a way I haven’t been in a long time… I’m thrilled to join the Plant Power team and to be part of bringing something truly different and positive to the world.” The perfect fit Speaking on his new leadership role, Figliola commented, “I’m a pretty lucky guy, I’ve had the opportunity to work for some of the most innovative leaders in this business and with some of the most iconic brands. Demonstrating the viability of sustainable food choices is more important than ever and rapid growth is how we plan on making our contribution to a world in need of real change.” ©Plant Power Fast Foodīy strategically partnering with seasoned executives like Figliola, Plant Power is positioning the company’s singular brand to dominate the category of better and healthier fast food. We want to offer a new cruelty-free, sustainable and delicious fast-food alternative to millions of people. For information on Plant Powered Consulting, click here.“Our contribution to a world in need of real change”Īccording to company President and Chief Operating Officer Zach Vouga, Plant Power’s growth ambitions stem from a deeper motivation than profits and money: “ We really are here to make a difference. Subscribe on iTunes and Youtube, and sign up for the newsletter. Never miss the Plantbased Business Hour or Minute. We were excited that for eleven bucks you can get a burger and a fries and a soda, but now we’re coming down a bit in the effort to expose more and more people to this new plant-based fast food option and it will be a little closer to fast food pricing. I want somebody out there to go, “Hey! I can go into the McDonald’s and for seven or eight bucks I can have a meal.” That’s not something we were able to do before. To do that, we need to move towards price parity. So, we’re thrilled and here’s why: we want to expose more and more people to this plant-based choice, to this plant-based opportunity. And then, for our low-cost burgers, we’re doing the same size patty as you would find at a McDonald’s or Jack In The Box.

#Plant power fast food full#

For us, what that means is for our premiere burgers, our more expensive burgers, we can actually offer a full quarter-pound patty now which we’re really excited about. Because of efficiencies of purchasing and growing and because of a new strategic relationship with a co-packer and a development partner, we’ve actually been able to get our pricing better than we ever have before. I mean, when you go there, they have their premium stuff as well. It seems like if I watch commercials like you can go to Jack In The Box and get three burgers, five tacos, a shake, fries, and a pie for 99 cents. And that’s just where we’ve been because the economies of scale have not allowed us to do what the big boys have done yet.Īnd, of course, there’s a lot of fluff with the traditional fast food. You know, one of the criticisms that we’ll sometimes receive from people is “I can go to McDonald’s, Jack In The Box, or Burger King and get cheaper food and your food is more expensive.” I think there is a lot of legitimacy in that criticism, right? Plant-based fast food companies like ours have been priced between traditional fast food and what I would describe as fast casual which is more expensive. We have announced a $4.95 hamburger and a $5.95 cheeseburger and that’s something that we’ve wanted to do forever. Jeffrey Harris: We do, and it’s been challenging to get there. It’s always good to be here with you on your show, I love it.Įlysabeth: You mentioned you guys are going after price and the price conscious consumer, and I think you have some big news for us.

Jeffrey Harris: Elysabeth, it’s great to see you and hello everybody.

Please welcome Jeffrey Harris to the Plantbased Business Hour. He is a long time friend and also the CEO of Plant Power Fast Food. Elysabeth: I want to bring on my guest today.